Fast Content vs. Good Content

Fast content is timely. Good content is timeless.

Fast content seeks clicks. Good content seeks conversation.

Fast content induces fear and greed. Good content helps you overcome these emotions.

Fast content is self-promotional. Good content is self-aware.

Fast content assigns blame. Good content takes ownership.

Fast content is fleeting. Good content is cumulative.

Fast content makes you react. Good content makes you reflect.

Fast content tells you what to do. Good content gives you the tools to actually do it.

Fast content is impassive. Good content is expressive.

Fast content is about the destination. Good content is about the journey.

Fast content is quantity. Good content is quality.

Fast content is disposable. Good content is recyclable.

Fast content is mindless. Good content is mindful.

Fast content is impulsive. Good content requires planning, preparation and practice.

Fast content is shallow. Good content is deep.

Fast content is focused on the headline. Good content is focused on the body.

Fast content screams at you. Good content speaks to you.

Fast content breeds conflict. Good content breeds community.

Fast content gives you yesterday’s news. Good content makes you think about tomorrow.

Fast content is robotic. Good content is uniquely human.

Fast content or Good content? The choice is yours.


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This writing is for informational purposes only and does not constitute an offer to sell, a solicitation to buy, or a recommendation regarding any securities transaction, or as an offer to provide advisory or other services by Pension Partners, LLC in any jurisdiction in which such offer, solicitation, purchase or sale would be unlawful under the securities laws of such jurisdiction. The information contained in this writing should not be construed as financial or investment advice on any subject matter. Pension Partners, LLC expressly disclaims all liability in respect to actions taken based on any or all of the information on this writing.



Charlie Bilello is the Director of Research at Pension Partners, LLC, an investment advisor that manages mutual funds and separate accounts. He is the co-author of four award-winning research papers on market anomalies and investing. Mr. Bilello is responsible for strategy development, investment research and communicating the firm’s investment themes and portfolio positioning to clients. Prior to joining Pension Partners, he was the Managing Member of Momentum Global Advisors and previously held positions as a Credit, Equity and Hedge Fund Analyst at billion dollar alternative investment firms.

Mr. Bilello holds a J.D. and M.B.A. in Finance and Accounting from Fordham University and a B.A. in Economics from Binghamton University. He is a Chartered Market Technician (CMT) and a Member of the Market Technicians Association. Mr. Bilello also holds the Certified Public Accountant (CPA) certificate.

You can follow Charlie on twitter here.

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