Is a Confident Consumer Good for the Stock Market?

US Consumers are feeling pretty confident these days. A survey just released by the conference board showed the highest reading since October 2000. At a level of 133.4, consumers are more confident today than 94% of historical readings going back to 1967.

US Consumer Confidence graph1

Data Source for all charts/tables herein: Conference Board, Bloomberg

If you asked the average person on the street, they’d likely say that’s good news for the stock market.

Their line of thinking would go as follows: a more confident consumer –> more consumer spending –> stronger economy –> stronger stock market.

This seems rather intuitive but does the data support such a thesis? Let’s take a look…

If we separate the Consumer Confidence data into deciles and compare the highest and lowest 10% of readings, we find the following:

  • Above-average returns and a higher probability of positive returns following extremely low confidence readings (Decile 1 in the table below).
  • Below-average returns and a lower probability of a positive return following extremely high confidence readings (Decile 10 in the table below).

S&P 500 average forward return chart2

How is that possible? Why would there be a negative correlation between Consumer Confidence and future stock market returns?

Well, when there’s good news in the economy (high consumer confidence), investors are willing to pay a higher multiple for a given level of earnings than when there’s bad news (lower consumer confidence). That’s important when it comes to stocks because higher valuations tend to be associated with below average forward returns.

When Consumer Confidence hit a record low of 25.3 in February 2009, the CAPE Ratio (P/E ratio using an average of 10 years of earnings, adjusted for inflation) on the S&P 500 stood at 14.1. Today it stands at 33.5, its highest level since 2001.

S&P 500 CAPE Ratio vs Historical Average graph3

Does that mean the S&P 500 has to deliver below-average returns from here? No, these are just probabilities and tendencies; there are always exceptions. In early 1998 the S&P 500 was as richly valued as it is today and stocks continued to march sharply higher for 2 more years before ultimately peaking in March 2000.

What we can say, though, is that investors probably shouldn’t view a confident consumer as a bullish signal for stocks. If anything, the evidence seems to suggest the just the opposite – that stocks have delivered their best returns when consumers were most pessimistic.


Related Posts:

The Unemployment Rate and the Stock Market

The Stock Market Is Not the Economy



Charlie Bilello is the Director of Research at Pension Partners, LLC, an investment advisor that manages mutual funds and separate accounts. He is the co-author of four award-winning research papers on market anomalies and investing. Charlie is responsible for strategy development, investment research and communicating the firm’s investment themes and portfolio positioning to clients. Prior to joining Pension Partners, he was the Managing Member of Momentum Global Advisors and previously held positions as a Credit, Equity and Hedge Fund Analyst at billion dollar alternative investment firms.

Charlie holds a J.D. and M.B.A. in Finance and Accounting from Fordham University and a B.A. in Economics from Binghamton University. He is a Chartered Market Technician (CMT) and also holds the Certified Public Accountant (CPA) certificate.

In 2017, Charlie was named the StockTwits Person of the Year. He has been named by Business Insider and MarketWatch as one of the top people to follow on Twitter and his work has been featured in Barron’s, Bloomberg, and the Wall Street Journal.

You can follow Charlie on twitter here.


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